CHALLENGE

Despite its rich history, breathtaking landscapes, and world-class hospitality, Korčula lacked strong international brand recognition in the highly competitive Mediterranean travel market. To attract more high-end travelers and differentiate itself from neighboring destinations, Korčula needed a compelling marketing approach that showcased its unique cultural and adventure experiences.

SOLUTION

Tripphoria developed a cinematic tourism campaign that captured Korčula’s charm, luxury offerings, and diverse experiences—from medieval architecture and pristine beaches to fine dining and outdoor adventures. The campaign focused on immersive storytelling and high-quality visuals, positioning Korčula as a must-visit destination for discerning travelers seeking both relaxation and exploration.

RESULTS