CHALLENGE

Luna, a new luxury resort concept, needed a compelling brand story to establish its identity in the competitive high-end hospitality market. The goal was to attract affluent travelers by highlighting the resort’s exclusive experiences, stunning design, and serene ambiance while generating excitement for its launch.

SOLUTION

Tripphoria developed a strategic launch campaign featuring visually captivating content that immersed audiences in the Luna experience. Through cinematic storytelling, refined branding, and aspirational visuals, the campaign positioned Luna as a must-visit luxury destination, building anticipation and demand.

RESULTS

• Successfully sold out the launch event, generating immediate buzz and exclusivity
• Strengthened visibility in luxury travel media, securing high-profile coverage
• Achieved a 30% growth in direct bookings within six months, driving strong initial revenue