CHALLENGE

Okemo, a premier ski resort, needed to broaden its appeal beyond traditional winter sports enthusiasts. To drive revenue year-round, the resort sought to showcase its warm-weather activities and position itself as an all-season destination for outdoor adventure.

SOLUTION

Tripphoria developed a dynamic content strategy that highlighted Okemo’s summer offerings, including hiking, mountain biking, and outdoor leisure experiences. By emphasizing the resort’s natural beauty, diverse activities, and family-friendly appeal, the campaign successfully engaged a wider audience beyond the ski community.

RESULTS

• Increased summer tourism engagement, expanding Okemo’s seasonal visitor base
• Drove higher bookings for non-ski activities, boosting overall resort revenue
• Strengthened Okemo’s digital presence in outdoor lifestyle markets, increasing brand visibility