CHALLENGE

In the increasingly competitive boutique travel space, Tucán struggled with low brand awareness and needed to differentiate itself from larger, mainstream hospitality brands. To attract experience-driven travelers, the company needed a stronger digital presence and authentic storytelling that reflected its personalized approach to travel.

SOLUTION

Tripphoria developed an influencer-driven content strategy that focused on immersive, firsthand travel experiences. The campaign showcased Tucán’s curated accommodations, unique excursions, and local cultural connections, leveraging influencer partnerships to create an aspirational yet accessible brand identity.

RESULTS