Excelsior: Luxury with a Legacy

Industry: Luxury Hotels | Travel

CHALLENGE

Excelsior, a storied luxury hotel with a rich historical legacy, needed to modernize its brand perception while preserving its timeless appeal. The hotel sought to attract a younger generation of affluent travelers who value both heritage and contemporary luxury experiences.

SOLUTION

Tripphoria crafted a digital strategy that seamlessly blended historic storytelling with sleek, modern visuals. Through elegant video content, refined branding, and sophisticated imagery, the campaign highlighted Excelsior’s iconic architecture, world-class service, and unique cultural significance, ensuring it remained relevant to today’s luxury travelers.

RESULTS

Increased bookings from younger luxury travelers, expanding the hotel’s guest demographics

Secured features in high-end travel magazines, strengthening brand prestige

Boosted social media engagement through heritage-focused content, enhancing digital presence