Riva: The Ultimate Yachting Lifestyle

Industry: Luxury Yachts | Travel

CHALLENGE

Riva, an iconic name in luxury yachting, needed to connect with a younger, high-net-worth audience while maintaining its reputation for timeless elegance and craftsmanship. The brand sought to position itself as not just a yacht manufacturer, but as the epitome of the ultra-luxury yachting lifestyle.

SOLUTION

Tripphoria produced a lifestyle-driven video campaign that showcased Riva’s exclusivity, craftsmanship, and adventure-driven experiences. The content highlighted the yachts’ sleek design, high-performance engineering, and the aspirational lifestyle that comes with owning a Riva, appealing to modern luxury consumers.

RESULTS

Achieved a 3x increase in social engagement, expanding brand visibility among younger high-net-worth individuals

Strengthened brand presence in ultra-luxury markets, reinforcing Riva’s prestige

Drove a 20% growth in private yacht sales inquiries, increasing interest from potential buyers