Client. OneSky
Location Global
Genre Branding
DESCRIPTION
Founded by logistical innovators at FedEx, JetBlue and Priceline, OneSky was built on a very simple premise: affordable private jet travel. So we created a marketing campaign that made private jet travel accessible to all. With targeted ad placements in premium publications and a host of printed and digital materials we helped the OneSky brand take flight. We even created a website where you could book flights and explore planes.
BACKGROUND
Private jet travel is a privilege very few get to access. Outside of fractional ownership programs or corporate access, there simply wasn’t a way to partake. Using research gained from some of the top CEOs in the country, we came up with a marketing strategy that made OneSky appear like an affordable alternative to first class travel..
REACH
OneSky was launched to great success seeing bookings that well exceeded projections. Shortly after launch, we developed a tiered membership club that created an opportunity for upsell and engagement for frequent fliers.