Client. Tanner & Haley
Location Global
Genre Branding
DESCRIPTION
Luxury destination club Tanner & Haley reached out to us to create a brand that reflected the elevated status of it’s members. Using ultra premium materials and research driven creative we made an institution the wealthy clientele wanted to be associated with. From developing innovative product offerings to luxurious printed pieces and online booking we created a world of luxury.
BACKGROUND
Most destination clubs suffered from a common problem. Most properties were booked at the time when clients wanted them most. Since Tanner & Haley were establishing themselves they didn’t have this problem. Using the headline “What use is a destination club if you can’t get to your destination.” we placed ads in premium publications like the Wall Street Journal and Forbes. The results were instantaneously positive. .
REACH
During the initial year of our marketing and branding efforts bookings in the club were filled beyond capacity. After years of outstanding success, the club was eventually purchased by a competitive brand for $100M.